BAKE is a hybrid talent agency specialising in managing models, micro-influencers, artists, and slow fashion and lifestyle brands.

“The city encourages acceleration, where the majority processes information in an instant. Digitalisation makes people lose their sense of need for the human touch. The name of our agency highlights the concept of individuality; something wholesome, like a fresh loaf of artisanal bread, with each talent and brand represented, is made of a unique piece of dough. We want to bring something refined yet raw in its essence as our means to address inclusivity and diversity.” - Michael Cheung, Director BAKE